A recent study done by David Mihm among 27 prominent bloggers and practitioners of local search engine marketing showed the following factors that positively affect local search rankings in Google and Yahoo, beginning from the most helpfull:
1. Having the local business listing in the city where the searcher is in
2. Having citations from the major data providers
3. Being associated with the proper categories in local business listings
4. Having claimed the local business listing
5. Having the product or service keywords and key phrases in the local business listing title
6. Having off-page criteria such as directory listings
7. Having a high volume of customer reviews
8. Having high quality customer reviews
9. Having strong on-page website criteria, such as domain …