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Chinese Search Engine Marketing for International Brands

International brands need awareness and exposure in the top markets around the world and China is surely of the topmost preferred markets.
However the problem for most companies is that the entry point in the Chinese market is a difficult one to pass through. There are a lot of linguistic as well as cultural barriers alongside the regional rules and regulations that a company has to deal with before establishing itself with the Chinese audience. One of the easiest modes to get access to a Chinese customer is the Internet and Chinese Search Engine Marketing can prove to be just the right vehicle your brand needs to drive into the hearts and minds of millions of …

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Why Google AdWords is the Best Choice in PPC Search Engine Marketing?

PPC search engine internet marketing has a huge advantage over traditional search engine marketing because it allows you to attract traffic to your website in minutes. Google AdWords is the main provider of PPC advertising. Affiliate marketers also take advantage of AdWords to promote products. But, there are some questions about AdWords popularity. Many people ask: Why most webmasters support adwords when there are other cheap alternatives?
In terms of cost per clicks, Adwords are expensive, but are far effective than other options because of the following reasons:
Quality: Google AdWords are far easier to use than its competitors in ppc search engine web marketing campaigns. Even if you compare it with Overture (Yahoo Search Engine Marketing), …

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