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Linkbuilding: Seven Things to Avoid When Looking For Link Partners

Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: „Will this be a valuable resource to my readers?“ If you view it as a legitimate, valuable website, chances are Google will too.
Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter.
1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking.
2.) Avoid sites that have a „Links Page“ that is hard to find. Some sites don’t even connect their home page …

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What Is Reciprocal Linking History

Just a few short years ago, there was a web page description tag called the Meta Keywords tag. It quickly became popular with unscrupulous web masters incorrectly applying keywords in an effort to rank better in the search engines. Google, and many top search engines ended up discounting, and ultimately ignoring keywords. It is still important to include this in your page, but for different reasons.
Increasingly, search engines have been placing more importance on a websites „connectivity“ to other websites to determine how important, or relevant, your site is. This connectivity is done through linking. A link is like vote of confidence (in the eyes of the search engine) that says, „This site counts.“ The …

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Do Not Respond to Reciprocal Link Requests

I am sure you have all received the spam email from a webmaster that has clearly never visited your site before. It usually goes something along the lines of; I have visited your site and think It is relevant to my own, I feel it would be beneficial if we exchanged links.
The request then goes on to tell you how they want their link placing on your site and then gives you a list of pages to give you a link back in return. Now someone who has some knowledge in SEO and how search engines work will simply the email and forget it ever happened, however a less savvy webmaster may agree to a …

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5 Most Common SEO Mistakes

I am going to write about 5 most common mistakes made when optimising your site for the search engines like google, yahoo or If you are new to SEO do study them carefully and the search engines will love your site and rank it high in the results. But there are plenty of mistakes to be made, so don not be the one who is making them. Without further talking, let us go straight to the 5 most common SEO mistakes:
1. Using duplicate content
This is quite a common mistake. You start a blog or a website, make a few posts or some sub pages. But now you’re getting too lazy to continue writing unique …

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