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SEO Strategies for High Search Engine Positioning

What is SEO?
With more and more consumers using the internet to research and get products and services, it is almost necessary for every business to have a visible online presence. The key word here is visible. Often businesses naively design a website, publish it on the web , and just hope that their potential customers will discover them. Unfortunately, with too many web pages on the web for search engines to sort through, it requires proactive, strategic techniques to achieve high search engine positioning these days .
SEO is the buzz term when it comes to ranking high for your target keywords in Google or other search engines, like Yahoo and Bing. For those who aren’t …

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Positive and Negative Factors of Local Search Ranking

A recent study done by David Mihm among 27 prominent bloggers and practitioners of local search engine marketing showed the following factors that positively affect local search rankings in Google and Yahoo, beginning from the most helpfull:
1. Having the local business listing in the city where the searcher is in
2. Having citations from the major data providers
3. Being associated with the proper categories in local business listings
4. Having claimed the local business listing
5. Having the product or service keywords and key phrases in the local business listing title
6. Having off-page criteria such as directory listings
7. Having a high volume of customer reviews
8. Having high quality customer reviews
9. Having strong on-page website criteria, such as domain …

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