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There Is No Such Thing as a Duplicate Content Penalty

First, I want you to understand that I am NOT giving you license to steal other people’s content. There ARE repercussions to using duplicate content, but it is not a penalty per se.
There continues to be a lot of misinformation surrounding the so-called „Duplicate Content“ penalty. I actually have one client who was extremely reluctant to start repurposing his articles and distributing them on article directory sites because he was concerned about getting hit with the duplicate content penalty.
There is a myth floating around – and it has been for some time – that if a webmaster publishes the same content on his site that appears on another site (for instance, by publishing an article …

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Do Duplicate Content Filters Apply to Ecommerce Sites?

It’s a common complaint. Ecommerce site owners will contact me for help because their product pages don’t get ranked. Among one of my standard checks is their product copy. Very often, what I find is copy that was provided by the product manufacturers. Or, worse yet, copy that is the exact same for a variety of products with the exception of a few words. Both can cost you in the rankings.
Don’t Use Canned Copy
Using copy provided by product manufacturers may seem like the best way to go. After all, you get professionally written copy for free. However, there are two major drawbacks associated with this approach.
First, you lose most of your ability to differentiate yourself …

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5 Most Common SEO Mistakes

I am going to write about 5 most common mistakes made when optimising your site for the search engines like google, yahoo or If you are new to SEO do study them carefully and the search engines will love your site and rank it high in the results. But there are plenty of mistakes to be made, so don not be the one who is making them. Without further talking, let us go straight to the 5 most common SEO mistakes:
1. Using duplicate content
This is quite a common mistake. You start a blog or a website, make a few posts or some sub pages. But now you’re getting too lazy to continue writing unique …

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Duplicate content penalty – A myth or a reality

The SEO industry, for years, has been plagued by lack of consistency when it comes to information; information pertaining to terms and definitions and ‚duplicate content penalty‘ is no exception. The mystery surrounding duplicate content penalty has been the ‚bone of contention‘ ever since it the term surfaced in the online arena. If it exists, what would actually qualify to be deemed as duplicate content and how the penalty works, are questions that have largely gone unanswered or shrouded with ambiguity.
The concept,

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