There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.

Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link.

In many cases you will find the common strategy that is used has no SEO function.

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In this scenario the link is on the words