LooMag

By: Jeremy Knauff

The sky isn’t falling chicken little, but your traffic may be in the near future.

There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the “little guy trying harder” appeal that once helped to create a great deal of it’s public support.

Many users don’t really care which search engine they use as long as they are getting the results that they’re looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:

• People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.
• Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN - which they are likely getting traffic from. Since the ads are a source of revenue for these web site owners, they are going to deal with the search engines that are helping them make more money.
• Many web site owners will remove the Google site-search from their web sites since they aren’t getting traffic from Google.
• Web savvy people are often asked for advice from those who are not as proficient with computers. It won’t take too many bitter web site owners telling these people to use a competing search engine before Google starts to see the effects in their bottom line.
• Microsoft has been developing Windows Vista (www.microsoft.com/windowsvista/default.aspx), in fact, the beta version has already been released. Microsoft will put a serious dent in Google’s business with this because they have built a handy little search box right into the operating system.

For those of us that are forward thinking enough to prepare for this shift, the next six to eighteen months should be very rewarding. For everyone else (especially those relying entirely on traffic from Google) it will be somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can be done to prepare?

• Diversify your internet marketing strategy. Search engine optimization (www.wildfiremarketinggroup.com/search-engine-optimization.php) should only be a fragment of your internet marketing. For starters, you could consider advertising on other relevant web sites, utilizing a pay-per-click campaign and publishing articles on other web sites.
• Plan for the adoption of new technology. Blogs are here to stay and RSS is taking hold. Stay on top of new and innovative ways to use technology to multiply the effectiveness of your search engine optimization campaign. You can get a general idea of what technologies to look at by staying up to date with the advances in operating systems, browsers and related software and hardware.
• Avoid using spam techniques to improve your ranking, such as hidden text, keyword stuffing, or link spamming. Most of these questionable techniques don’t work and those that do don’t work well - and you risk having your web site banned.
• Update your web site on a regular basis. A web site that is constantly growing is viewed by the search engines as more important, a side benefit is that by generating useful content other web site owners will have a reason to link to your web site.

Author Bio
For more marketing tips, vist Wildfire Marketing Group’s marketing tips blog.

Article Source: http://www.ArticleGeek.com - Free Website Content

By: Allen Brown

Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, “Press Release” is the optimum method to lure people.

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords:
Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position:
Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid:
Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively:
Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.

Draft it for Journalists/Media agencies:
The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer’s interest:
You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical:
Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?

Make your story that includes real facts:
Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words:
Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology:
However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations:
Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission:
Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information:
The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network:
Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds:
Assist journalists by offering RSS feeds so that they haul to your website. Through this interested parties will know that you have relevant releases on the topic for and which they are searching for.

Publish releases often:
Try to publish press releases frequently to be recognized as a news source for news agencies such as Yahoo news and Google news.

Author Bio
Allen Brown is a freelance writer for www.1888PressRelease.com, the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more. He also freelances for www.1888Articles.com.

Article Source: http://www.ArticleGeek.com - Free Website Content