The method of search engine optimisation has been in use since the mid 1990s and is classified into two main categories, i.e. black hat and white hat.
White hat techniques are the ones that are recommended by all search engines as “acceptable” practices whereas black hat techniques are the ones that offensive, misleading and unacceptable.
Here is an account of some acceptable techniques as well as malpractices that are commonly used by a number of online businesses for search engine optimisation and their counter measures.
Black Hat SEO Methods
Two popular methods are stated below:
Spamdexing
This is a cunning process that involves things like repetition of unrelated phrases and using hidden text to manipulate the resources listed by a search …

There certainly are a number of different things that need to be done whenever you have a website on the Internet but something that is important to any of us is making sure that our websites rank well in the search engines. If you don’t have traffic coming from the search engines, you can’t expect to stay in business very long because it would be similar to having a store where no customers ever came in.
There are a number of things that need to be kept in mind whenever you are trying to get rankings on the search engines but it really boils down to two basic things. Getting links into your website is the …

If there is one thing that is necessary in order to have a good Internet business, it is that you need to have regular traffic coming into it. Having a website that does not have anybody visit it is like having a store which never has any customers. How long would a store like that stay in business? You should not expect your website to do a better under similar circumstances.
One of the main things that needs to be done if you want to get additional traffic to your website is that you have to concentrate on the proper keywords. It does little good if you write things at random and although you may get …

It can be very easy to get caught up in the terminology of your particular field of work. Depending on what your website is about and how many complex terms that are used to discuss and write about, some may or may not understand these words very well.
The reason I mention this is because you may end up having many new visitors who come to your site in search of something and they’re not exactly sure what to click on because they are not sure if it’s going to take them where they want to go or not.
You could make the argument that you want to look very refined and use large words to prove …

1. One of The first steps in how to get your article’s listed higher is You should always have your title as the key phrase,that means if your key phrase was “Car Buying” the title of your article would be”Car Buying-5 secrets to know when car buying.
2. You should always use the key phrase when starting your articles,this means that one of the first things Google’s Spiders will read will be your key phrase. This will get your article”s listed higher and much faster.
3. Mention your key phrase 2-3 times per paragraph.But make sure you don’t over do it or it may be considered”word stuffing or even “spam.It will depend on the size of your …

I am sure you have all received the spam email from a webmaster that has clearly never visited your site before. It usually goes something along the lines of; I have visited your site and think It is relevant to my own, I feel it would be beneficial if we exchanged links.
The request then goes on to tell you how they want their link placing on your site and then gives you a list of pages to give you a link back in return. Now someone who has some knowledge in SEO and how search engines work will simply the email and forget it ever happened, however a less savvy webmaster may agree to a …

Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.
Give keyword-rich titles to sitemap links. As such, it is actually a useful tool in search engine optimization.
What is a sitemap?
Potential advertising value. If it so happens that a relevant product or service company reaches your site, then it would be easier …

One of the most common features you will find on any site advising on SEO is the recurring shout that domain age plays a huge factor in determining where a site will rank in Google’s search engine results page.
I believe domain age does have an effect on where your site is ranked but I don’t think it is as straightforward as many would like to believe. You see if Google does use domain age it can be for 1 simple reason, it is because an older domain is better established and reliable, therefore less likely to be spam. How many spammers do you know that want to wait 12 months to get to the top …