SEO & the Art of Getting Found

Search engine optimization is vitally important … for some businesses. Not, however, for all businesses. This may sound heretical, especially in light of hundreds of marketers all touting that if your web site isn’t search engine optimized, your business will be bankrupt within a year.
The fact is, search engine optimization is a web site marketing tool – and as such, it is a tool that some businesses find useful, and others do not.
The key to determining whether search engine optimization would be beneficial for your business lies in answering these three simple questions:
* How do we get our clients now?
* How do we want to get our clients in the future?
* How do we want …

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Top Ten Search Engine Optimization Tips for Professionals

Series of SEO tips focused mostly on how to employ search engine optimization
Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you’re attending that event, you’ll get the best of both worlds by reading this series as a compliment to the in person presentation.
Driven by customers and the consequences of not doing so, the public relations industry has warmed in recent years to the power of search engine optimization for growing …

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How To Understand Web Traffic

A website without traffic will not succeed. It is equally crucial to a web master as the location of a property, is to real estate. Website traffic can come from many different sources on the Internet, Articles,blogs, forums, email, partner websites and search engines.
Web site traffic reporting and analytics are essential for any on line business. Web traffic is the amount of visitors that go to a web site. This measures the popularity of site and individual pages or sections of a Web Site. Web traffic can be analyzed by viewing the traffic statistics found in the web server log file, it automatically-generates a list. Web sites like Alexa Internet generate traffic rankings and statistics …

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RSS is a web 2.0 service that has been around for years and is just now starting to pick up speed. It has been a great way to get updates in your email app and the new capabilities of social networking has simply made this service huge. So if you are not using RSS on your web site or if you are and want to learn how to make your feeds more effective, read on!
RSS – Really Simple Syndication
Really simple syndication is a great name that is well fitting for the service. RSS feeds allow a webmaster to syndicate their web site information across the internet with out having to anything really. Just set it …

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SEO: Getting High Page Rank

Page Rank for any website or blog site is expected to vary frequently. This is a common phenomenon that happens to all the reputed sites listed by all the search engines. No matter however you optimize your site you cannot expect to have a steady rising page rank. If you are working with a Search Engine Optimization expert you would be aware of this fact.
Leaders in search engines like Google constantly scans the sites and keep on updating the page rankings given to each of them. They have their own algorithms and criteria for assessing and ranking various websites. And these standards are not limited to one or two subjective analysis. It includes several areas …

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What Is Reciprocal Linking History

Just a few short years ago, there was a web page description tag called the Meta Keywords tag. It quickly became popular with unscrupulous web masters incorrectly applying keywords in an effort to rank better in the search engines. Google, and many top search engines ended up discounting, and ultimately ignoring keywords. It is still important to include this in your page, but for different reasons.
Increasingly, search engines have been placing more importance on a websites „connectivity“ to other websites to determine how important, or relevant, your site is. This connectivity is done through linking. A link is like vote of confidence (in the eyes of the search engine) that says, „This site counts.“ The …

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The Use of Twitter in Search Engine Optimization

Nowadays, most of internet users have existing twitter account. But how can twitter help you optimized your website? Most of online marketers and business owners are keen on digging up information and ideas on how they can optimize their site for them to earn more revenues.
Most of twitter user have tweets composed of effective long tail keywords, are being ranked high and visible in first results page in search engines.
There’s a new innovative way to maximize search engine optimization -with the use of twitter marketing. As you possibly know, Twitter’s links are No Follow and result of being basically futile in link building. Nevertheless, being visible in higher page rank in almost all of search …

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Dangerous Search Engine Optimization (SEO) – Top Five Techniques to Avoid

Many people involved using internet marketing techniques can easily get „caught up“ utilizing methods that seem to be great to get placed high on the search engines. However, everyone should be mindful that there is such thing as illegal SEO techniques that should be avoided like the plague:
1. Pagejacking– Pagejacking is stealing copyrighted content by copying someone else’s webpage and submitting it to the search engines as your own to achieve high rankings. This technique is lazy, sloppy, and you will eventually get caught and banned by search engines.
2. Trademarked Keywords– It is best to avoid using or bidding on trademarked keywords at all cost regardless if they are used in META tags, domain names, …

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