Google Optimization in the SEO Process

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Google optimization is one of the most critical factors for search engine optmisation campaign. Google is above all the search engines. Google is based on the key factors as the Google page rank, the renowned Google sand box and inbound links.

Google optimization depends on the three key factors, Google page rank, Google sand box and the inbound links. In the process of optimizing a website you should always see the inbound links pointing to your website domain and pages. Google makes all the difference with the quality of one way inbound links. So you should concentrate on getting quality inbound links for your website. This can be done by article writing, buying links and link exchanges. With the quality inbound links your page rank will increase by itself.

The effect of Google sandbox is on the new domain names and holds them in a filter. Generally all domain names are not held in the filter. Normally by using competitive keywords, adding relevant content and linking external sites to yours can get you out of the Google sand box. One needs to keep patience in such a situation and keep on working according to Google guidelines.

There are certain guidelines for Google optimization.

• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.
• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.
• Add the words in the content users would type to find the pages.
• Always try to use alt text instead of images to display important keywords, contents or links.
• Make sure that your title and alt tags are relevant, descriptive and accurate.
• Keep the links on your pages to less than 100. Get other relevant sites link to yours. Manually submit your site to directories and search engines.
• Submit your site to Google. http://www.google.com/addurl.html.
• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.
• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.
• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.
• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.
• Make pages for users, not for search engines.
• Avoid “doorway” pages with little or no original content.



Some of the don’ts for Google optimization are.

• Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
• Don’t link to web spammers or “bad neighborhoods” on the web, as your own ranking and PR may be affected adversely by those links.
• Never participate in link schemes designed to increase your site’s ranking or Page Rank.
• Don’t use hidden text or hidden links on your site.
• Don’t employ cloaking or sneaky redirects.
• Never send automated queries to Google.
• Don’t create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.
• Don’t create pages that install viruses or Trojans.
• Do not use unethical tricks to improve search engine rankings
• Don not see any broken links and see site html is correct.
• Try not to use “?” character in dynamic pages.
• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For web site promotion, Search Engine Optimization and Google Optimization visit www.nddw.com

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How to Use Relevance in Your Web Content

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If you really want to know how to use relevance in your web content for any page on your website, and write content for your website that cannot be misconstrued, you have to open your eyes and look at what you are writing. I have read so much hysterical tripe online, even on the first page of Google from reasonably respected websites, that I despair for the intelligence of many people.

Given that their sites are not at #1 - #5 due to a lack of ability or intelligence, then I also despair for their honesty. Who really cares about complex mathematical equations? This big term ‘Latent Semantic Indexing’, or LSI for short, is a meaningless term for webmasters and they should not even be bothering with it, let alone contemplating teaching you about it.

I have a page on my website telling you what it is not! Perhaps more people should read that. In fact, the Google algorithm contains an element of Latent Semantic Analysis, there is no such a term as LSI, and you certainly can’t make your website LSI compliant, since that term indicates a total ignorance in what it actually is. Any statistical mathematician can tell you that! It’s pretty basic.

Here’s a heads up on how to keep relevance to your topic and keywords, or to phrase it another way, maintain contextually relevant content on your web pages. ‘Phrasing it another way’ is a good way, in fact, to maintain that relevance without repetition. This is what Google likely mean by LSI (a misnomer in any case), since it works perfectly for me.

The first thing you have to do when writing content for your website is to determine your keyword or phrase. To me ‘Relevance in your Web content’ is a keyword. OK? That’s normal accepted terminology. Your keyword can be a single word or a long phrase - what is called a ‘long-tailed keyword’. Decide on the keyword you are using, then use THAT as the title of your web page. Use the Title html tags for it, and put it in H1 tags at the top of your web page.



Now study that keyword very carefully, and break it down into its components. Is their any way that an alien using a dictionary for every word could come down to earth and misinterpret the meaning of your keyword? If so be aware of the fact, and immediately put the alien right in the very first sentence of your article or page content. Here are two examples. Once is very commonly used on the web and the other is not. Have you spotted the second already? It is in this article! Now the first:

Take the keyword ‘How to Train German Shepherds’. Great - good keyword, lots of demand and it makes a good title. However, let’s break it down. In the Concise Oxford Dictionary, ‘german’ can mean having both parents the same, and shepherd is somebody who tends sheep. So your alien could believe that your article is about a shepherd tending his flock with two parents the same. Illogical? Perhaps. Semantically correct: certainly. So now, for the alien read the Google algorithm.

Your job is telling the alien exactly what you mean by your use of words. First, you might mention the German canine - so the alien does his thing and comes up with one of the front teeth of a person from Germany. Get the drift? So-called LSI has nothing to do with it. You have to write using vocabulary that explains exactly, and incontrovertibly, what the subject of your page is.

In your first sentence use ‘dogs’, ‘Germany’ perhaps, Alsatian, dog training, puppy, and so on so that when put together the meaning is obvious. Leave that till the last paragraph and the spider will be off wondering why you are trying to train a shepherd with two similar parents that have front teeth - and wear dog collars! Perhaps they are German vicars!

Write using as much text as is reasonable and normal in your article that describes the true meaning of your page, and the message it is conveying. Don’t overuse your keyword: in the title, first 100 characters and last paragraph is enough, plus once each 400 words. Certainly not 3% - 15 times in a 500 word page? That’s spamming and you will not be listed. The algorithm is looking for no more times that you would use in speech or normal writing: the rest should be of similar meaning. Use a thesaurus: thesaurus.com is a good reference.

OK? Get the idea. Now for another twist to this. Check out my title again. “How to Use Relevance in Your Web Content”. You know what I mean and I know what I mean, but we don’t determine the listing position of this article on a search engine. What does? A spider!

What does a spider think of when it sees the juxtaposition of the words ‘Web’ and ‘Content’?

You don’t have to be ‘Fly for white guy’ to work that one out. Use the first paragraph to begin your explanation, so that the spider isn’t salivating thinking that your article is relevant to its dinner!

For more information on how to write your articles and optimize your web pages so as not to get your spiders hungry, but to satisfy them, visit [http://www.improved-search-engine-rank.com/improved-search-engine-rank.html]Improved Search Engine Rank where you find out what real SEO is and also [http://www.article-services.com]Article Services for writing advice.

Article Source: http://EzineArticles.com/?expert=Peter_Nisbet http://EzineArticles.com/?How-to-Use-Relevance-in-Your-Web-Content&id=82582

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