January 6th, 2008 LooMag
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I receive a number of emails from people who are customers and a lot who are not, but could use some advice on how to increase their website`s Google page rank.
So, because my time is limited, and I can not answer the hundreds of emails that I receive, and since today is the start of the New Year, I am beginning my series on tips and tricks for increasing your Google page rank.
I think you will enjoy this series, and most importantly use the tips and tricks I provide to help your website take off.
Lets start with the basics in this series and that is what exactly is the Google page rank and why is it important. The Google page rank or in short called the GPR, is method by which Google ranks the popularity of a website and/or pages on a website. This ranking is handled through Google`s unique and highly classified computer algorithm.
Through this algorithm Google is able to rank and return search results of websites based on what a user enters in the Google search textbox.
Studies and statistics have shown the higher you appear on the search list, the greater chance someone will click the resulting link. For example, lets say you do a search on sneakers and a company comes up as the first link to click. Studies have shown the first link receives the most clicks, followed by the second and so on. The resulting search list was determined by the ranking that combined with the search criteria. The higher your rank as compared to other web sites that meet the same search criteria, the higher your placement will be.
Your goal as a web owner or website administrator is to increase your Google page rank so that your site will appear higher when someone does a search that will meet the criteria of your site.
I know this is a lot of broad based information, however this series will fill in all the gaps and answer all of your questions. I promise. Also feel free to ask me any questions to be answered in a future article in this series.
Now that you know some of the basics, lets get to our first tip. How do you begin to increase that Google page rank?
Start with link exchanging. A link exchange is the matter of you agreeing to post a link on your website pointing back to another website who will do the same. Google looks favorably upon a website when other sites point to it. The more links you have pointing to your site the better off you will be and be able to increase your score.
Keep these few tips in mind when exchanging links. A link exchange is not about your visitors clicking the link to go to another website or vice versa. So do not think that because your link is on another website you will start getting all of their traffic. Chances are you may get some, but that is highly unlikely. The idea is to obtain as many websites as possible to point back to your website (usually your home page) to increase your rank.
Two, keep a separate page of your links. Your website should have a page called links where you display the information of all the websites you have exchanged links with.
Three, your links page should be accessible from your home page so that the Google crawling spiders can find it. That is looked favorable upon.
Four, last but not least, never have more than 50 links to other websites on a given page. Anything over 50 links to a page and Google sees that as being a link farm, and decreases the score of those links. Once you reach 50, start a new links page, and then link the next link page from the first page. Continue this same process for each new links page you need to create.
For example, our website has exchanged links with over 3,500 websites. So we have over 70 pages of links. This of course was done over a period of time, and has increased our page rank tremendously.
In our next article in this series, we will talk about how exchanging links with websites that have already established a sizable Google page rank, has greater benefits.
By: Bruce A. Tucker
About the Author:
Bruce A. Tucker is the Associate Director of http://www.Indocquent.com, an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world.
If you wish to exchange links with Indocquent.com visit their link area online at: http://www.indocquent.com/index_files/links.pl.
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November 20th, 2007 LooMag
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When it comes to having a lot of options for coffee you can’t really beat Starbucks. It seems that there’s virtually a store on every corner. Bad planning or an intentional marketing ploy? It’s been statistically proven that the more Starbucks stores there are in a - mile radius the better each individual store will do. So what does this mean for your Internet marketing campaign? It means that the more ’stores’ you own, the better your main store will do.
Here’s a real-time illustration: if you have a main website and five incoming links, you’ll get traffic to the main site from five places. Now this doesn’t mean you need five additional sites along with your main one, these five incoming links are from other websites that often won’t belong to you. Now if we’re talking numbers let me say this: five is paltry compared to where you need to be. When we work with clients we like to double, triple, or quadruple their incoming links. What does this mean to sales? Well, let’s go back to our Starbucks example. Let’s say you’re scouring the ‘Net for a perfect cup of Joe. When someone Googles “perfect cup of Joe” the mentions of your site come up in excess of 5,000 times. Your competitors come in somewhere at 1,000 or less. So it stands to reason that someone searching on this topic will go to your site before they hit your competitor, right?
Ok, so now that we have the incoming links thing down, how in the world do you go about getting all of these links? Well, sometimes the build is slow but that’s ok. What we’re looking for are high-quality, high-traffic incoming links to your site. Let’s break this down even further.
Going after incoming links can happen a variety of ways. Not the least of which is a link you get from a site after your book is reviewed. That’s probably the most basic link you can get. Ideally you want links from sites that can drive readers (buyers) to your book. Links from other author sites might be a nice way to network but they don’t often leverage anything in the way of ranking or sales potential.
Why? Well, readers shopping for similar titles often won’t migrate from one author site to another via a link, they’ll generally head over to Amazon and find a list of “similar titles” or the category: Readers who bought this also enjoyed this title. Which then refers you onto a list of their best-selling books in the same genre. Second, unless you’re getting a link from a celebrity author site, you’ll probably find that most author sites don’t have great ranking. Google looks at the ranking of the site that’s linked to you to determine how valuable this link is and in turn, how much it will matter to your overall site ranking.
The ideal incoming link is from a niche site, meaning that if you’re pushing a WWII novel or a book on dieting, the link is coming from an authority site, i.e. a site that specializes in that topic.
The next option for getting more real estate is to start your own social networking page. There are a variety of sites that can benefit you including: Linkedin, MySpace, Squidoo, and my personal favorite: Facebook. These sites can all offer you a way to connect not just with other people in these social networking circles but also gain a valuable incoming link to your site.
Article syndication is another fantastic way to get more links. Most of us know and understand the article syndication process. You write an article of 500-2,000 words and send it (called syndicating) to sites like: EzineArticles, ArticleCity and many others. Remember to include your byline in the article with a link back to your site.
Commenting on blog postings is another way to drive links back to your site. Head on over to Technorati and dig up at least twenty of the top blogs in your market. Then get in the habit of commenting on the various posts with a link back to your site. The more you comment, the more links you’ll get. The secondary benefit to this is virtual networking: getting to know bloggers in your market is never a bad thing.
Gaining valuable real estate and building your “stores” isn’t as difficult as you might think. It takes time, persistence, and some keen research skills to find the appropriate sites. In the end, the benefits far outweigh the amount of work you’ll do. Gaining exposure online will increase traffic, build platform, enhance exposure and grow your bottom line. So take a lesson from Starbucks and start building a store on every corner. You’ll be glad you did.
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME
Article Source: http://www.totallyawesomearticles.co
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