There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.
The new Google update has affected the website page ranking and the key areas, which have got affected are:
• Your web page history
• Method for counting back links
• Web site content and structure
Let us look at each one of the affected areas.
Your web page history
One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer …

LooMag Book Presentation October 2007
A Must Have: Web Analytics: An Hour a Day
If you visit a website, you leave behind a significant amount of data (mostly anonymous), whether you buy something or not. The website knows every “aisle” you walked down, everything you touched and everything you put in your cart and then discarded.
If you buy, the site manager has data about where you came to the website from, which promotion you are responding to, how many times you have purchased before and so on. If you simply visited and left the website, it still knows everything you did and in the exact order you did it in.
Add to this the fact that now there …

One of the most important aspects of a successful search engine positioning strategy is the creation of inbound links that are connected to your website. You may have come across advertisements and even newsletters that talk about the benefits of link exchange. In link exchange, your website link is exchanged with other website links but it works successfully only if the other website targets a similar audience as yours or it can enhance reciprocal linking in any way. Such a scenario will definitely help your website get higher rankings.
Linking can be reciprocal or non-reciprocal and the latter has 2 distinct advantages over reciprocal links. The first advantage is that the non-reciprocal links holds more weight …

Off page factors are as important as the on page factors while analyzing competition to enable a successful SEO campaign. Off page factor can be termed as external factors that affect SEO and these factors include incoming links, page rank etc.
The first place to start the process of analyzing the links on your competitor’s website is at competitorsdomain.com. You can run a link here and will find some of the links but not all. You will probably find only 5% to 6% of real links for your primary competitors. In fact a better option than Google is Yahoo, which displays a higher percentage of real links to your competitor’s website. But finding the number of …

There are many people who are unaware of W3C compliance and many who don’t know what kind of role the W3C compliance plays in SEO. First you need to understand what W3C compliance really is. W3C stands for the World Wide Web Consortium and this body or association has been providing the guidelines for website structure since 1994.
The guidelines or rules have been created according to the best practices and there are certain reasons why you or your website designer should comply with the W3C guidelines. All the reasons are not SEO driven and some of the non-SEO reasons include:
• W3C Compliance will ensure that your website is accessible to the disabled.
• W3C Compliance will …

In using and applying SEO (Search Engine Optimization ) to get more traffic to any website, I am always testing new ideas and tools that are provided to help you get the work done faster.
In some cases these tools border on the line of what Google approves of.
Recently I got to try one of these tools out. It was not a free test but at $47.00 per month. The tool (or service really) was around the concept of 3 way linking. 3 way linking can be explained like this:
I have a 2 websites. (A and B) I want to get links to one of these websites. I want one way links to my site.
So I …

There can be several white hat and effective Search engine marketing approaches to get a higher place in the Search Engine Return Page. To do so, a search engine crawler must crawl a web site properly. In addition, a partial duty lies with the website to let the search engine crawler to slurp up all the relevant keyword fitted in the web content.
As such, following categorized techniques can be called successful in getting a higher rank.
1. Articles Syndication to Link to Your Sitemap
This is a crucial step to get your web identity known to the outside audience as well as to get crawled by the search engine spider; you can write an informative article …

Nowadays everyone seems to talk about Google. What makes Google so popular and great? Well the answer lies in these facts. Only this search engine has the capability to search more than 9 million urls. Google is able to crawl and index multiple pages at the same time and increase the chances of getting what you have been looking for. This returns more relevant results for your website. On the basis of a query Google returns the result that most likely match with your query and criteria. So you are able to get information on the top.
Google is fast and simple to use. In less than a second you are able to find the most …