How Important Is Alexa Ranking?

Alexa Ranking – A Web Site Monetization Strategy?
The main goal that almost all companies have today when dealing with online marketing is to improve their conversion rate. Everybody knows that there are various ways of attracting targeted traffic. Some go for a good place in the Search engine result page, others would be more satisfied with heavier traffic. Either way, everybody sets his goal usually in earning more money.

But, while having a high position in Google may seem to some companies the only way to make themselves known and thus reaching their goal, there are others that think that a good place in the Alexa ranking system might result quite beneficial in the end.

What is Alexa Ranking?

This is a ranking system provided by alexa.com( controlled by amazon.com) that basically evaluates and shows the number of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.

This traffic is based on some parameters like reach and page views. The reach stands for the number of Alexa users who visit a particular site in one day. Page view shows the number of times a particular page is visited by Alexa users. At the same time, Alexa explains that if some user visits the same page more times in one day, all those visits will be counted as one.

The first step in the ranking process is evaluating the reach and number of page views for all the sites on the Web on a daily basis. The Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).

How Alexa Ranking Works

It’s quite easy to work with Alexa toolbar. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar . This toolbar provides a search feature but it mainly shows the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.

Not only does Alexa toolbar shows information, but it also sends data to the central server. In other words, every time you might be visiting a webpage through a web browser (be it Internet Explorer or Firefox) that has this toolbar installed, information will be sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.

On the other hand, with Alexa the situation is a bit different: the smaller the numerical ranking, the better. Most people say that if you succeed in making to the top 100,000, it is a sign that your site benefits from quite a lot of traffic.

Is Alexa Ranking Worth Something ?

Ups