Google Adsense and contextual ads?

Recent changes within the Google Adsense program have shaken up many online marketers. Could this mean an immediate demise of Adsense is in the cards? Better yet, will CPA or Cost-Per-Action advertising mean the death of Google Adsense and contextual ads? Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profits and income flatline… seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened? First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on „squeeze pages“ or „affiliate landing pages“ – a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-in list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled „The Death of Adsense“.

Many affiliate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per click with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affiliate links, they can produce significantly more revenue from their web pages. Why earn pennies per click when you can earn $5, $10 or OVER $100 per click?

But the fine people at Google are catching on…

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credit for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affiliate program up to third party products/advertisers. In a recent company statement Google offered some hope: „We