Common Search Engines Top Ranking Mistakes Made By Marketers

If you want your website to increase its ranking in search engines, you need to be straightforward in your approach, instead of trying to beat around the bush. Most websites that commit this common mistake never get ranked and simply watch all efforts go down the drain.

These are just some of the basic and most common website optimization mistakes that you must try to avoid.

Wrong Use of Keywords

At the start of planning for your search engine optimization campaign, you must begin with identifying the relevant keywords you are going to use for your website. It is vital to determining whether your website will be ranked higher in the search engines as a result of your website submission and optimization efforts.

For instance, if you choose an unpopular keyword, the percentage of someone ever using that keyword on the search engine and finding your site is very minimal. In some cases, while webmasters use popular keywords in promoting their website, not all of the traffic generated are targeted and substantial. This means that un-targeted traffic, no matter how high, only translates to zero sales and wasted effort spent.

Still relating to keywords, a few sites also commit the common mistake of listing too many keywords on the Meta keywords tag, perhaps in an attempt to earn higher rankings. In reality, the Meta Keywords tag is not as vital to SEO positioning and website submission as it instead places more value on the number keywords placed over the actual body content. While this has worked before, search engines have become smarter and started looking into quality more than volume.

Keyword Stuffing

Previously, search engines favored related keyword density, allowing the website to be properly indexed by the search engine spiders. However, when people realized this technique, many have used it to an excessive point. In fact, a term known as keyword stuffing has been used to refer to this tactic.

Since the search engine algorithm is continually evolving, most have been on the lookout for websites that employed keyword stuffing techniques. As a penalty, these websites are not indexed and are considered as spam. You must, therefore, limit the number of times you repeat a given keyword within your body to produce a grammatical sense — instead of merely inserting them in with much care for information flow and article quality. Keyword stuffing does little in improving your website’s positioning in the result page.

Hidden Texts

Hidden texts are basically those texts containing relevant keywords are displayed in the same color as the background page. As a result, the text becomes invisible – but only to the human browser, not to the search engine crawlers. This is a technique used by most webmasters in an effort to make the page as keyword-rich as possible without sounding odd to the human viewing the page.

These unethical tactics of boosting ranking are penalized these days to discourage cheating in keyword optimization.

Automatic SEO submission

Automatic website submission tools are available for website owners, apart from the traditional method of manual submission. Indeed, it helps cut the amount of time it takes to submit your website to various search engines. However, these are often ignored by major search engines and could even cause you to lose a lot of potential quality traffic. You can try to address this by allotting a certain amount of time to submit quality content to major sites and allowing the automatic website submission tool to take care of the rest.

Suppose you have not done everything mentioned above with your websites search engines optimization, one must be aware that SEO algorithm are updated frequently. Hence, to maintain the ranking and also the traffic to your website is upmost important. Learn the latest update for post panda search engines optimization or SEO with proven strategies, visit Alternate SEO or goto