It can be very easy to get caught up in the terminology of your particular field of work. Depending on what your website is about and how many complex terms that are used to discuss and write about, some may or may not understand these words very well.
The reason I mention this is because you may end up having many new visitors who come to your site in search of something and they’re not exactly sure what to click on because they are not sure if it’s going to take them where they want to go or not.
You could make the argument that you want to look very refined and use large words to prove …