If you are a regular reader of SEO blogs you will have no doubt of heard the recent news that using the no follow attribute within links on your page no longer increases optimisation efforts. The no follow was historically introduced by Google as a means of allowing webmasters to block Google following links from their site which they had little or no control over.
Blog comments were a common area where this kind of attribute came in handy as it allowed webmasters to let people comment without checking the site the comment link was pointing to.
Webmasters then decided to use the no follow to stop PageRank flowing through links that held little value to their …