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Top Ten Search Engine Optimization Tips for Professionals

Series of SEO tips focused mostly on how to employ search engine optimization
Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you’re attending that event, you’ll get the best of both worlds by reading this series as a compliment to the in person presentation.
Driven by customers and the consequences of not doing so, the public relations industry has warmed in recent years to the power of search engine optimization for growing …

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5 Simple Ways To Attract New Visitors By Shifting Your Web Topic Focus

Most SEO professionals learn about the value of writing “keyword rich” content that usefully relates to their product or service that they’re offering online. If you sell insurance of some type you probably have thought of keyword phrases related to “insurance quotes.” If you sell health products you have probably thought about attracting the more health conscious crowd to your Web site with vitamin or supplement related keyword phrases. But here is a question….How many of us really learn to explore the “search interests” of entirely new audiences for our Web site?
Think about “topic interests” which compliment your specific product or service, you may have a few ideas that come to mind but eventually you …

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