The SEO industry, for years, has been plagued by lack of consistency when it comes to information; information pertaining to terms and definitions and ‘duplicate content penalty’ is no exception. The mystery surrounding duplicate content penalty has been the ‘bone of contention’ ever since it the term surfaced in the online arena. If it exists, what would actually qualify to be deemed as duplicate content and how the penalty works, are questions that have largely gone unanswered or shrouded with ambiguity.
The concept, “search engine penalty for duplicate content”, is largely unfounded. It does not exist (yes you heard me right), at least not in the way many people perceive it today. Search engine penalty is …