I was recently reading a book on fad diets and why they don’t work. The primary reasons the author gave was that all diets are short term, usually done when your body reaches a desperate situation, and once you stop, you end up in the same soup (sometimes worse). The solution lay in creating a suitable diet that works for you, is fun to do, and can be sustained over a lifetime.
Clients generally get a wakeup call after having spent thousands of dollars in building a great website with great content only to find no business coming to it. That’s when they decide it’s time to go on a quick SEO diet.
The SEO recipe goes …