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The End of Google Best Practice Funding – How Will This Affect Your Business?

At the start of 2009, Google ended their Best Practice Funding scheme. BPF was established in 2006 to aid the growing focus on search marketing amongst agencies, and also to promote skills training and the usage of new technology in the sector. So now that BPF is coming to an end, how will this affect the digital marketing campaigns of businesses in the new year?
Best Practice Funding succeeded in terms of the growth of Google in Europe, the advancement of agencies, and search marketing as a whole. But BPF was exploited by some clients changing between marketing agencies to benefit from the scheme, as well as agencies themselves using the funding to win contracts by …

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How to Making The Best Use Of Search Engine Optimizing Software?

If you own an online business, you know the importance and advantage to be seen on search engines like google, yahoo, MSN and lycos. Today, search engines generate most of the traffic (Customers) that will come to your site and buy your services, software products or e-materials. No matter what the nature of the business is, you need to spend money on optimizing and preparing your web site for the visit of spiders. Spiders are the robots that index your site to the database of the search engine.Why spend thousands of dollars on search engine optimization, when you can do it yourself? Yes it is true. By using technology and some good reading, you can …

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Getting Your Site Indexed in Alexa

Although Alexa’s search results are driven by Google, this is a definite must in your search engine marketing plan.
The reason is that Alexa will provide statistics about your website that no other search engine or web directory will provide.
These statistics include:
*your site ranking on the internet *what sites are linking to yours *Detailed traffic statistics *Site thumbnails *Site Speed
these are just a few examples.
You can also use Alexa to search for your keywords. This will tell you who your competition is for the keywords you have selected. You can more carefully study your competition, find out who is linking to your competition, and use what you learn to raise your rankings in the search engines, …

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