I am sure you have all received the spam email from a webmaster that has clearly never visited your site before. It usually goes something along the lines of; I have visited your site and think It is relevant to my own, I feel it would be beneficial if we exchanged links.
The request then goes on to tell you how they want their link placing on your site and then gives you a list of pages to give you a link back in return. Now someone who has some knowledge in SEO and how search engines work will simply the email and forget it ever happened, however a less savvy webmaster may agree to a …