Ralph Waldo Emerson said, “Build a better mouse trap and the world will beat a path to your door.” This is as true today as it was over 70-years ago when Emerson was alive however in the information age, we must expound on the words in detail. “Build a more effective and appealing mousetrap and the world will beat a path to your door.” The fact is we are now even more competitive for market share as we were back in the early 1900′s thanks, in most part, to the advent of the Internet.
Everyone wants to be first, to be the best. However in business, being first is not just desirable, but often essential, for …