Results > Posts Tagged With > PPC

How To Unlock Traffic Strategy Juggler

When I say Traffic Strategy Juggler I mean do you rush around trying every Traffic Strategy which comes on the market from the latest PPC and Adsense ideas to SEO and joint venture suggestions?
In simple terms do you juggle your Traffic Strategies just like a juggler might juggle with china plates or rubber balls? Never juggling anything for very long and forever moving from one Traffic Strategy to the next Traffic Strategy?
You are not alone, internet marketers are forever dreaming up fanciful Traffic Strategies and selling them on their hype filled sales pages, so it’s difficult not to get lost in the false promises and so called guarantees of instant, free and easy traffic!
Most people …

Read More » Comments Off

Keywords…..Why More Is Not Always Better

One of my first online business ventures was an Oldies Internet radio station I started with a longtime friend of mine. While he was the Oldies music expert, I was the person responsible for getting the word out about our new business. After doing a bit of research, I discovered that there were already numerous Oldies radio stations on the Internet, and it was necessary for us to take a multi faceted approach to advertising in order to be able to compete with the established businesses. One of the methods we decided to use in order to jump start our business was Pay Per Click advertising. This form of advertising has numerous benefits including instant …

Read More » 1 Comment »

Why Google AdWords is the Best Choice in PPC Search Engine Marketing?

PPC search engine internet marketing has a huge advantage over traditional search engine marketing because it allows you to attract traffic to your website in minutes. Google AdWords is the main provider of PPC advertising. Affiliate marketers also take advantage of AdWords to promote products. But, there are some questions about AdWords popularity. Many people ask: Why most webmasters support adwords when there are other cheap alternatives?
In terms of cost per clicks, Adwords are expensive, but are far effective than other options because of the following reasons:
Quality: Google AdWords are far easier to use than its competitors in ppc search engine web marketing campaigns. Even if you compare it with Overture (Yahoo Search Engine Marketing), …

Read More » Comments Off

The End of Google Best Practice Funding – How Will This Affect Your Business?

At the start of 2009, Google ended their Best Practice Funding scheme. BPF was established in 2006 to aid the growing focus on search marketing amongst agencies, and also to promote skills training and the usage of new technology in the sector. So now that BPF is coming to an end, how will this affect the digital marketing campaigns of businesses in the new year?
Best Practice Funding succeeded in terms of the growth of Google in Europe, the advancement of agencies, and search marketing as a whole. But BPF was exploited by some clients changing between marketing agencies to benefit from the scheme, as well as agencies themselves using the funding to win contracts by …

Read More » Comments Off

Don’t Understand Search Engine Marketing? You’re Not Alone

While many companies utilize SEM (search engine marketing), I’m continually astonished at the number of executives who don’t really understand it and aren’t using it yet.  If you are secretly confused about how to leverage Google and Yahoo! to improve your marketing effectiveness, then this blog entry is for you. If you have some expertise in this area, you can skip this article, as it is too basic for you.
“Search Engine Marketing,” or SEM, encompasses everything to do with using search engines to advertise your business. There are three main categories within SEM:
•     Search Engine Optimization, or SEO is also called “organic” or “natural” search. This means that you don’t pay Google, Yahoo! or anyone …

Read More » Comments Off