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Keywords…..Why More Is Not Always Better

One of my first online business ventures was an Oldies Internet radio station I started with a longtime friend of mine. While he was the Oldies music expert, I was the person responsible for getting the word out about our new business. After doing a bit of research, I discovered that there were already numerous Oldies radio stations on the Internet, and it was necessary for us to take a multi faceted approach to advertising in order to be able to compete with the established businesses. One of the methods we decided to use in order to jump start our business was Pay Per Click advertising. This form of advertising has numerous benefits including instant …

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Top Secret Way To Get Google AdWords Pay-Per-Clicks FREE

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test …

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8 Step Formula For Creating Landing Pages That Produce Results

When a potential customer clicks on a link on the search engine result page or a pay per click advertisement, the landing page that appears can make or break your online business. If you are not careful in designing your landing page, you will lose potential buyers. How do you make your landing page relevant to what the searchers want and make it convincing for them to take an action?
By following the eight simple techniques discussed in this article, you will be able to create landing pages that produce results. So, next time before you start dipping into your pocket for a pay per click ad campaign, make sure that your landing pages are ready …

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Don’t Understand Search Engine Marketing? You’re Not Alone

While many companies utilize SEM (search engine marketing), I’m continually astonished at the number of executives who don’t really understand it and aren’t using it yet.  If you are secretly confused about how to leverage Google and Yahoo! to improve your marketing effectiveness, then this blog entry is for you. If you have some expertise in this area, you can skip this article, as it is too basic for you.
“Search Engine Marketing,” or SEM, encompasses everything to do with using search engines to advertise your business. There are three main categories within SEM:
•     Search Engine Optimization, or SEO is also called “organic” or “natural” search. This means that you don’t pay Google, Yahoo! or anyone …

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“The New Kid in Town”: MSN AdCenter

By Merle http://MCPromotionsPress.com
If you use Google Adwords or Yahoo Search Marketing (formerly known as Overture) for your pay per click advertising, you’ll want to “listen up”. There’s a new competitor on the scene “MSN Ad Center”. Microsoft’s pay per click program is called “MSN Keywords” which is the first of several advertising options they have planned.
At the time of this writing the only way to participate in this “pilot program” is by invitation only. Rumor has it they should be going public with the launch towards the middle of this year. If you’d like to be considered for participation you can sign up at … http://advertising.msn.com/searchadv/PilotForm.asp
If you’re already a client you can log into your …

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