Recently, Matt Cutts wrote a post on his blog outlining the reasons to keep the number of links on a page to a sensible number. Google’s webmaster guidelines states that the number of links on a page should be kept to under 100. In reality, this is a generous number and most people in the know would recommend less than half this number as an acceptable limit.
A common fear is that too many links will make a site look like a link farm, causing it to be penalised. Link farms are spam pages that often have hundreds of links on a page and are generally banned pretty quickly by Google. However, Matt states that the …