Backlinks are incoming links that lead to a web page or web site. If you were to ask knowledgeable webmasters what activities they consider to be most important in promoting their web site, many of them would surely point to activities design to increase the number of backlinks to their web sites.
There is a simple reason for this. One of the factors that search engines consider when ordering item in search results, is the number of backlinks to each site. Generally speaking, and if all other things are equal, a site with more backlinks will tend to be ranked more highly than one with few backlinks. Ranking in search engines is of course important, because …