Search engine optimization is vitally important … for some businesses. Not, however, for all businesses. This may sound heretical, especially in light of hundreds of marketers all touting that if your web site isn’t search engine optimized, your business will be bankrupt within a year.
The fact is, search engine optimization is a web site marketing tool – and as such, it is a tool that some businesses find useful, and others do not.
The key to determining whether search engine optimization would be beneficial for your business lies in answering these three simple questions:
* How do we get our clients now?
* How do we want to get our clients in the future?
* How do we want …