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Limiting Page Links

Recently, Matt Cutts wrote a post on his blog outlining the reasons to keep the number of links on a page to a sensible number. Google’s webmaster guidelines states that the number of links on a page should be kept to under 100. In reality, this is a generous number and most people in the know would recommend less than half this number as an acceptable limit.
A common fear is that too many links will make a site look like a link farm, causing it to be penalised. Link farms are spam pages that often have hundreds of links on a page and are generally banned pretty quickly by Google. However, Matt states that the …

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Leading The Way With Contextual Link Building

There are many different techniques that webmasters can employ in order to fulfill their dream of landing at the top spot at Google search engine results. One of the ways in which you can improve your standings with major search engines is by getting targeted high quality back links to your site. Contextual link building is one of the most powerful link building strategies that can be employed to achieve this purpose.
Contextual link building combines the concept of getting back links to your website with the advantages of keyword targeting. Whether you will be able to increase traffic to your website using this link building strategy is however totally dependent on how you make use …

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Linking Strategies: “To Buy or not to Buy, That is the Question”

By Merle
Buying text links for your website is a highly controversial subject online. Like it or not, approve of the practice or disapprove, it does exist and there are many website owners who are doing it. I’m not going to debate the issue one way or the other; just shed some light on what some consider a “gray subject.”
So why would you want or need to buy a text link on another website? It all goes back to “link popularity.” Search engines look at how many other sites are linking to yours when deciding on your ranking. Granted, this is just one criterion, but nevertheless an important one to pay attention to.
If you don’t …

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