Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: “Will this be a valuable resource to my readers?” If you view it as a legitimate, valuable website, chances are Google will too.
Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter.
1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking.
2.) Avoid sites that have a “Links Page” that is hard to find. Some sites don’t even connect their home page …