What does negative keyword mean? Negative keywords are a special breed when performing keyword matching — with negative keywords an advertiser can control when to display their advertisements and when not to. By adding negative keywords to your Google ad words campaign, your specific ads will not be displayed for those search terms that you have negated. As an example, if you add the negative keyword -round pots, then your advertisements will not be shown whenever a user uses a search term that contains “round pots”.
Adding negative keywords to your ad campaign is simple. It is the same as adding regular keywords, however, for negative keywords, simply place a negative sign (-) prior to the …