Analysing and selecting keyphrases is an often overlooked aspect of search engine optimisation that can make a dramatic difference to how profitable a business will prove to be online. A well selected set of keyphrases will ensure not only that a reasonable quantity of traffic makes it to your website, but more importantly that you are able to convert that traffic into sales. Keyphrase selection should always be the first step to take when embarking on an SEO campaign; ideally taking place before the website is even built.
When deciding on a set of keyphrases to target, many people simply perform a quick analysis and decide to use the keyphrases that appear to achieve the highest …