For many years, Google and Mozilla have had a good relationship that has been beneficial to both parties. Google has actively promoted the Mozilla FireFox browser and in exchange, Google has been the default search engine for FireFox. With over 20% of the market share, FireFox is the second most popular browser available and has Millions of users in the UK alone. Understandably, being the default search engine for FireFox is a coveted position. In fact, almost 90% of Mozilla’s revenue comes from this partnership with Google.
Last year, Google launched its own browser, Chrome, and this has changed things considerably. Whilst the introduction of Chrome does not necessarily signify the end of the Google / …