You have to build quality link if you want good position in the search engines like Google, MSN, and Yahoo! etc. it will help you to get inbound links which is to increase the search engine results page position for your websites homepage and automatically for your deeper URLs. Link exchanging with other webmasters and bloggers is not always of very valued thing as you are thinking of it. The reason is promiscuously exchanging of links creates a lot of noise and haphazardness. Your exchanging of links with irrelevant links which is completely unrelated to your website will do no good for your websites publicity. It will just increase the number of links. And therefore …