International brands need awareness and exposure in the top markets around the world and China is surely of the topmost preferred markets.
However the problem for most companies is that the entry point in the Chinese market is a difficult one to pass through. There are a lot of linguistic as well as cultural barriers alongside the regional rules and regulations that a company has to deal with before establishing itself with the Chinese audience. One of the easiest modes to get access to a Chinese customer is the Internet and Chinese Search Engine Marketing can prove to be just the right vehicle your brand needs to drive into the hearts and minds of millions of …