The method of search engine optimisation has been in use since the mid 1990s and is classified into two main categories, i.e. black hat and white hat.
White hat techniques are the ones that are recommended by all search engines as “acceptable” practices whereas black hat techniques are the ones that offensive, misleading and unacceptable.
Here is an account of some acceptable techniques as well as malpractices that are commonly used by a number of online businesses for search engine optimisation and their counter measures.
Black Hat SEO Methods
Two popular methods are stated below:
Spamdexing
This is a cunning process that involves things like repetition of unrelated phrases and using hidden text to manipulate the resources listed by a search …