In the wake of increasing competition by hundreds of online affiliate advertising sources, Google is beginning to feel the pain of lost revenue. For years professional bloggers have complained that they felt hindered by not knowing how to calculate projected ad revenue as it has been a closely guarded Google secret.
Today, Google published the formula in an effort to retain what ad publishers it has left and to win back those who have abandoned them for other providers. As a result, the competition will only grow larger now that everyone can mathematically compile their projected earnings.
Unfortunately the results weren’t very pleasing. Google claims to pay 68% of all ad revenue to the publisher. While seemingly …