I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these ‘SEO/Internet marketing gurus’, offering ‘rank me quick’ solutions are focusing too much on the content distribution and link generating.
What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimise your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time …