By: Loredana Sargu
In this article I will explain the importance of this study, and how it does affect natural search engine optimization, in combination with paid search.
What is the golden triangle?
Eye tracking firm Eyetools, with help from search engine marketing firms Enquiro and Did-it, have done a Google study showing a “golden triangle”. This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results. Searchers normally scan the rest of the listings in “F pattern”, looking laterally at the top results, then vertically, …

Jerry Yang and David Filo were graduate students at Stanford University in January of 1994 when they created a website that they called “Jerry’s Guide to the World Wide Web,” a directory that organized other web sites into a hierarchy. Four months later Yang and Filo renamed the search engine Yahoo! after a word used by Jonathan Swift in Gulliver’s Travels. Swift’s definition of Yahoo! was “rude, unsophisticated, uncouth.”
At the end of 1994, approximately twelve months after its creation, Yang and Filo had over one million hits on their fledgling search engine. Understanding that they had designed something that could enjoy potential business success Filo and Yang incorporated Yahoo! early in March of 1995, fourteen …

Alexa Ranking – A Web Site Monetization Strategy?
The main goal that almost all companies have today when dealing with online marketing is to improve their conversion rate. Everybody knows that there are various ways of attracting targeted traffic. Some go for a good place in the Search engine result page, others would be more satisfied with heavier traffic. Either way, everybody sets his goal usually in earning more money.
But, while having a high position in Google may seem to some companies the only way to make themselves known and thus reaching their goal, there are others that think that a good place in the Alexa ranking system might result quite beneficial in the end.
What is …

I’ve learned a lot about search engines and search engine marketing, mostly by trial and error. It’s those countless hours of researching, testing, and failing when I often think it would have been better to let someone else experience it first. Then I could have simply observed and learned. But, I don’t have the patience to stand around and let others fail first. What’s the fun in that?
So, I’ve put together five points that, hopefully, someone else can learn from and avoid the mistakes I made when I first started in the SEO business.
1) Google is the 800 pound gorilla. This is something I learned when I was mostly using pay per click advertising. Google …

SEO missions allow web owners to optimize their web sites by noticing their targeted audience on the entry pages. SEO works as a coordinator or set of strategies designed for search engine optimizing of web pages. SEO challenges competitive rich keywords and analyzes these words, testing for relevancy, quality and richness. SEO involves link analyzing. This strategy serves to verify any web page content searching for relevancy, informative, and keyword density.
SEO strategies involve Text links. Relevant links is also included in SEO practices and serve as a cross-link to a web site.
Navigational search engine optimizing practices or structures are useful to enforce that heavy traffic is flowing to a web page. These practices begin with …

There was a time when the internet and e-commerce were dominated by the domain name. Having a good domain name was considered crucial for the success of the business. However, in web 2.0, google came along and changed the scenario completely. Google used a series of algorithms to scan a website for keywords which would then project the website to the top of its rankings. A new term called SEO or search engine optimization came into being. Today SEO keywords are far more crucial than anything else in the success of a website. Hence there are specialized services called as SEO services or search engine optimization services that work on optimizing a website for a …

Search engine optimization services are in huge demand nowadays. Thousands of companies are ready to offer their services for an optimization campaign. However, as an SEO company, it is crucial that you set a reasonable price for your work. Although it may seem to be a simple job, the process of optimization is actually complex and time-consuming. Hence, strike a deal that fairly compensates your efforts.
Designing quotes for clients can be a very tricky job for SEO companies. This is mainly because these services are relatively new and not easily comprehensible for laymen. Thus, it is important that you price your projects accordingly.
Pricing of SEO services depends on the factors that are to be dealt …

Internet marketing is the art of advertising your business on the Internet through an easily navigated, easily understood and easily found website. The objective of Internet marketing is to appear on top in all major search engines lists, create a niche for the company and its products and services, draw more searchers to the site, therefore generating more qualified leads and being able to obtain profits by transforming them into sales.
As a matter of fact, any business that offers products or services to consumers, should promote itself on the Internet because that’s where most customers start while searching for a product or service to buy.
Internet marketing surpasses other forms of advertising both in terms of …