Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.
How to fake the PageRank of a website
The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It works like this:
* When a search engine spiders visits a web page URL, the server redirects the spider to a web page with high PageRank.
* Google assigns the high PageRank to the page with the redirection because it thinks that the pages …

Have you ever searched for something on Google and the top listing had sub-pages listed for the Website directly under the main listing? Those returned search listing’s are called Sitelinks. In this article I will explore Sitelinks, and most importantly, how you can help Google determine which sub-pages you want for your Sitelink!
Sitelinks are only displayed on the top listing for any given search. Normally, you will see these when searching for a specific company name.
Google has indicated that Sitelinks are only displayed if their algorithm can determine which of your pages would qualify for Sitelinks. And it is important to note that Google displays these not for webmasters, but for those using Google’s Search.
If …

Nowadays everyone seems to talk about Google. What makes Google so popular and great? Well the answer lies in these facts. Only this search engine has the capability to search more than 9 million urls. Google is able to crawl and index multiple pages at the same time and increase the chances of getting what you have been looking for. This returns more relevant results for your website. On the basis of a query Google returns the result that most likely match with your query and criteria. So you are able to get information on the top.
Google is fast and simple to use. In less than a second you are able to find the most …

By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You’re thinking that you’ll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?
STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They’ll always send you a certain amount of traffic if you have a high page rank.
IMPORTANT!
Your website must be ‘set up’ for a high page rank in the search engines and it’s …

By: Terry Parker
In the wake of growing concerns about internet security, Google announced recently that they will be implementing a new policy of data retention, which will involve the deletion of all search engine queries after a period of 18 to 24 months.
Google is the first major search engine to set such a time limit for information retention, and has pledged to begin this process before the end of 2007. Search engine query information can reveal much about an individual user, based on the number of queries about certain topics, which has recently sparked criticism of the previous Google policy of keeping these logs of information for an indefinite period.
In a statement released by the …