If you want to get free website traffic from the search engines, everyone knows that you need to get backlinks from other websites to your site. The search engines realized that getting backlinks is difficult for most webmasters, so sites that actually have links can be reliably assumed to be good quality websites. So search engines rank highly those sites that have lots of backlinks.
You should also know that backlinks can be characterized as either reciprocal or one way. Reciprocal links occur when each site gives a backlink to the other. A one way backlink occurs when there is only one hyperlink, from one site to the other without a corresponding hyperlink in the reverse …
