The Psychology of the Search – Google and Search Engine scientists and SEO professionals spend a lot of time pondering this. After all when we cut through all the marketing techniques and link building – the bottom line is that the search engines need to deliver the information that the searchers want. If achieving a High ranking in Google could be summarized it would be simply deliver the best results for the inquiry. Herein lies the dilemma with one of the primary factors that defines the importance of a web page – back links into that page.
Take an example of a hugely informative but badly optimized page of information written by …

Connecting with long lost friends and meeting some new ones along the way are the greatest advantages of social networking sites. These websites serve numerous purposes and combine a plethora of communications functions. Email, instant messaging, message boards, discussion groups and file sharing capabilities reflect the extent to which social networking sites connect us through the Internet.

When one thinks of social networking, MySpace usually comes to mind. 6StarReviews.com reports that MySpace allows users to create profiles, friends lists and post bulletins to their friends or communities with the click of a button. MySpace also boasts professor ratings and college and high school community groups for anyone looking for those with common interests.

Facebook, another popular social …

Search engine marketing got a new lease of life in 1995 and since then it has just grown to become one of the most powerful medium to drive your online business. The sad part is that for many, this field is still new and unexplored. You can find numerous search engine forums and newsletters posting facts, steps, and tricks surrounding search engine or internet marketing. The most questions of them all are how to look for a famous and dependable search engine marketing company. Though this question may sound cliché but it holds a lot of significance. There are many website marketing companies who employ unethical or black hat SEO techniques to gain high ranking.
It’s …

Directory submissions can be done both manually and automatically. In automated submissions directory submitter softwares are used that can submit website to the hundreds of directories available on the web. Manually it is a time consuming and hectic process. To increase the speed automated submitters can be used. Directory can be submitted in many websites in minutes.
As automated directory submitters allows you to submit your website in hundreds of directories and there are chances of getting instances and back links from some of these. So these are very popular and an easy way to get one way links for your website. If you get good quality links from higher page rank sites they are always …

There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.
Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link.
In many cases you will find the common strategy that is used has no SEO function.
NEGATIVE EXAMPLE
To find out more CLICK HERE.
In this scenario the link is on the words “CLICK HERE”. While this might make sense to the reader it …

There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.
The new Google update has affected the website page ranking and the key areas, which have got affected are:
• Your web page history
• Method for counting back links
• Web site content and structure
Let us look at each one of the affected areas.
Your web page history
One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer …

LooMag Book Presentation October 2007
A Must Have: Web Analytics: An Hour a Day
If you visit a website, you leave behind a significant amount of data (mostly anonymous), whether you buy something or not. The website knows every “aisle” you walked down, everything you touched and everything you put in your cart and then discarded.
If you buy, the site manager has data about where you came to the website from, which promotion you are responding to, how many times you have purchased before and so on. If you simply visited and left the website, it still knows everything you did and in the exact order you did it in.
Add to this the fact that now there …

One of the most important aspects of a successful search engine positioning strategy is the creation of inbound links that are connected to your website. You may have come across advertisements and even newsletters that talk about the benefits of link exchange. In link exchange, your website link is exchanged with other website links but it works successfully only if the other website targets a similar audience as yours or it can enhance reciprocal linking in any way. Such a scenario will definitely help your website get higher rankings.
Linking can be reciprocal or non-reciprocal and the latter has 2 distinct advantages over reciprocal links. The first advantage is that the non-reciprocal links holds more weight …