October 25th, 2007 LooMag
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Connecting with long lost friends and meeting some new ones along the way are the greatest advantages of social networking sites
. These websites serve numerous purposes and combine a plethora of communications functions. Email, instant messaging, message boards, discussion groups and file sharing capabilities reflect the extent to which social networking sites connect us through the Internet.
When one thinks of social networking, MySpace usually comes to mind. 6StarReviews.com reports that MySpace allows users to create profiles, friends lists and post bulletins to their friends or communities with the click of a button. MySpace also boasts professor ratings and college and high school community groups for anyone looking for those with common interests.
Facebook, another popular social networking site, began as a Harvard phenomena and eventually opened its doors to most every college, high school and eventually user imaginable. Facebook popularized ‘the wall,’ where friends can post messages to each other via their profiles.
It is no secret that the social networking craze has opened doors for many business prospects, as well. Many college students can join industry-related groups and meet new contacts through websites like Bebo and MySpace. Politicians have also jumped on the bandwagon, adding a vast online demographic to their campaign trail targeting.
Who wouldn’t feel special having Hillary Clinton on their friends’ list? Nielsen/NetRatings found social networking sites grew about 47% last year, so evidently, these sites are breaking ground for more than one reason.
Kelly Liyakasa is staff writer for 6StarReviews.com, a site dedicated to giving YOU, the consumer, the best product and service reviews around. If you like saving time and money by having someone else review leading sites and products, then Visit our site at 6StarReviews.com. Also, if you have the time, check out the 6StarReviews Blog for product updates, new site reviews and to give us suggestions or feedback! Visit 6StarReviews.com Blog!
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One of the easiest ways to earn money through the Internet is through social bookmarking. Not only is this a very popular way to make new friends, but it is also a very efficient way to gain new customers and clients. How do you start with social networking? First, you need to find one to your liking. From there, you have to sign up, meet new people and add away! Pretty soon, you will find more tr...
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Alexa Ranking - A Web Site Monetization Strategy?
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October 22nd, 2007 LooMag
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LooMag Book Presentation October 2007
A Must Have: Web Analytics: An Hour a Day
If you visit a website, you leave behind a significant amount of data (mostly anonymous), whether you buy something or not. The website knows every “aisle” you walked down, everything you touched and everything you put in your cart and then discarded.
If you buy, the site manager has data about where you came to the website from, which promotion you are responding to, how many times you have purchased before and so on. If you simply visited and left the website, it still knows everything you did and in the exact order you did it in.
Add to this the fact that now there is a massive proliferation of tools that will instantly create reports presenting data in every conceivable slice, graph, table, pivot or dump that you can imagine the challenge.
Yet all this fantastic clickstream data will help you understand What happened. It is important to realize that all that data can only provide a vague hint as to Why something happened, both because clicks only represent action and are not really good at sharing intent.
This is the reason qualitative data is crucially important.
It is the difference between 99% of the website analysis that happens that yields very little insights and the 1% that provides a window into the mind of a customer.
Combining the What (quantitative) with the Why (qualitative) will provide a company with a long term strategic competitive advantage.
While there are many options for qualitative analysis, perhaps the most important qualitative data point is how Customers/Visitors interact with your “web presence”. It can lead to actionable insights faster while having a richer impact on your decision making.
Your goal should be to get beyond the flavor of the month “buzzy metrics” and strive to get a hard core understanding of customer satisfaction and the hindrances to successful task completion on our websites.
There are many different methodologies to collect Customer qualitative data, including:
* Lab Usability Testing (inviting participants to complete tasks, guided or unguided)
* Follow Me Homes / Site Visits (observing in a customer’s “native” environment)
* Experimentation/Testing (the latest new and cool thing to do, a/b or multivariate)
* Surveying (the grand daddy of them all)
If you are new to this world the last one is a great way to step into this new world and unlike what you might have heard it is both easy to implement, can be a continuous methodology, highly quantitative and is most often chock full of insights that will lend themselves to be very action oriented.
Every successful web analytics strategy strives for a understanding of not just the What but also the Why. Good Luck!
Get More Information for Web Analytics: An Hour a Day
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