What do you mean by Search Engine Optimization

One of the main goals of your business website is to attract a lot of customers.

That’s obvious. But sometimes actually accomplishing this goal is anything but simple. With all the new rules and regulations put out by the major search engines, getting your site in front of internet users is often like navigating a very complex and technical labyrinth. We’ve broken down search engine optimization (SEO) into a few digestive pieces so you can start with the basics.

Let’s Start With Keywords
If you have run a keyword popularity report on Wordtracker.com looking for popular Search Engine Optimization terms and come up with a list of the most popular words and phrases in your industry, you know that you need include these words in your website in order to be seen by the search engines. But how should you do that?

SEO, in Denver and across the world used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that The search engine spiders looked for.

Because of this, website designers started to insert keywords into the website code at an alarming rate. You might have seen an example of this when you read an article that looked to be overly redundant. The copywriter was inserting keywords in the pages over and over to attract the attention of web crawlers and therefore, place at the top of the search results.

Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. So today, the key to keyword placement is natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the content on that specific page. You will not attract the latest form of web crawler.

Understanding Links

To achieve even more precise Search Engine Optimization (SEO), Denver businesses have tried joining linking services or automatic link communities. The idea of using such services has been to increase their ranking on search engines by showing the web crawlers that they are linked to from several other websites. The trouble with this is similar to the one explained above about keywords.

When search engines rank their results today, they look at a number of factors. They match keywords, yes, but they also look at the usability of the site by analyzing the websites that link to it. So if you sell water bottles and you have links to your site from outdoors companies and sporting goods websites, this is a good sign that your site offers quality information recommended by other professionals.

If you use a linking service that simply sets up reciprocal links between you and random others, such as a veterinarian, the search engine’s spider will interpret this as a ploy to get more top search results and not a clue as to the quality of your website. So employ only valid techniques that actually offer value to your customers.

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

About the Author: This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.