Why Most Link Building Advice Is Bunk

When it comes to getting your internet site to rank better in the search engines, the most significant thing you can do is get more quality links to your website. The major search engines like Google will tell you to do this by providing quality content on your pages and folk will naturally link to you over time.

The only problem with this is if your internet site is new and you have no links, it is irrelevant how much great content you have if you don’t have any links no-one’s going to see it.

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Which brings me to the ambiguity. If you have a site that ranks well in the search engines, other folk are naturally going to link to you if your internet site has good content to give. By having a high ranking website, it’s easy to get more links to your site.

Inversely , if you’ve a site that does not have any links, your ranking in the search engines is going to be quite low, if not non existent. Nobody is going to link to your internet site naturally over time if they do not even know it exists, hence the link building anomaly. This is why I loathe such conservative views on the way to build links to a website. This view simply makes things simpler for the search engines.

However, this view is really not in your own interest. After all, if you’ve a new internet site you want paths to get people to notice your internet site in the first place to get those high search engines rankings. This is where hiring a link building company or doing the link building yourself comes in. Regard it just as you would any other promotion for your internet site.

You do not sometimes expect a TV reporter to just at random call you up and ask if they can push your business.

You also don’t expect to see anyone writing about your business in the newspaper if you have not done any kind of promotion. The same applies for link building, if you’re not willing to pimp your web site then why should anybody else care and link to you? For the do it yourselfers, here’s a couple secrets you don’t want to be without when marketing your website. The first is the press release.

If you’ve a new site, then be certain to write one and let the whole world know that your internet site is open for business. Even if you believe you have a uninteresting and normal website, a professional press release writer will be ready to come up with a public relations release that will get you more links, traffic, and sales.

The second is to be certain to write articles. You can use articles to get the word out about your internet site and post them on loads of sites that will give you a link back to your internet site just for enabling them use the article. There are a few more secrets to get your site spotted, but just beginning with these two can make a huge difference to your bottom line.

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About the Author

Augustine Bernard writes regularly about internet related topics. I hope you enjoy this article.