Are You on a SEO Diet?

I was recently reading a book on fad diets and why they don’t work. The primary reasons the author gave was that all diets are short term, usually done when your body reaches a desperate situation, and once you stop, you end up in the same soup (sometimes worse). The solution lay in creating a suitable diet that works for you, is fun to do, and can be sustained over a lifetime.

Clients generally get a wakeup call after having spent thousands of dollars in building a great website with great content only to find no business coming to it. That’s when they decide it’s time to go on a quick SEO diet.

The SEO recipe goes something like this:

On-page optimization (10 days) + Link building (2 to 3 months) = Top 10 Spot on Search Engines

Now while the above recipe is not entirely wrong, it’s the shortsightedness of this that bothers me. So what happens after 2 months and 10 days? If I was reciting a fairytale I could have ended this post about now with “And it Ranked No #1 Happily Ever After”, but such is not often the case.

Search engine optimization is about identifying the right keyword combinations (with traffic potential), optimizing your content around those keywords, and syndicating and promoting the content pages to build quality links across relevant, popular and diverse web, user and social communities. You also have the competition to watch who may be trying their own SEO expert strategies to defeat you.

And then targeting some new keywords, and building great content around it, and so on … Does this seem like something that should be done for 2 to 3 months?

So why do clients want to go on a crash SEO diet? I guess it’s more difficult to stick to a diet that works for your business, is fun to do, and can be sustained over the lifetime of your online business with growing returns.

So what is your SEO diet?

Nevil Darukhanawala, SEO Expert Mumbai, SEO Services Mumbai http://www.seo-optimization-experts.com/seoblog.html

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