SEO-Long Tail Keywords – Do You Know the Power?

I have recently been studying the power of long tail keywords and how they can be used to improve the optimization of our websites so we can be found more easily by the people that we want to find us.  I am a novice SEO person, so this article is intended to share some basic information about how to find long tail keywords and what they can mean to your search results.

There are numerous services available that can provide help with keywords and SEO.  For simplicity, I will stick with Google AdWords; the tool is free, and provides some nice information regarding the number of searches that are done for any particular word, and also provides information regarding how much competition there is for that word.

First, a keyword is simply a word that is used to search for information.  It would be one of the search terms that would be loaded into the properties of your web page.  For example, let’s say that you had a website that was focused upon financial information.  One of the keywords that you may choose to use could be “money.”  That would make sense because it would be prudent to think that you would want someone that searched for the term “money” to find your site listed in the Google search.  There may be a bit more to consider.

When I go to Google AdWords and enter the search term “money”, I find that  term is searched an average of 24,900,000 per month!  Hallelujah!  Isn’t that a gold mine?  I now have found a search term that is heavily searched and surely some of those approximately 25 million searches will find me, right?  Maybe, and maybe not.  That term also displays extremely high advertiser competition.  That means that unless I have a well-aged and highly authoritative website, I will come up on the Google search, on page 93!  Is there a way to be found easier?

Enter the long tail keyword.

A long tail keyword is more like a phrase vice a single word.  In my example above regarding “money”, that is a short tail keyword, a single word, that is searched 25 million times a month and is highly competitive.  If I go back to Google AdWords and search for terms that are much less competitive, I find, for example, “money currency rates” is searched 320 times per month.  Now, why would I like to be found for that term which is only searched 320 times per month?  There is very low advertiser competition for that phrase.  If my financial website can validly be searched for “money currency rates”, I could very possibly be ranked on the first page of Google for that term!  So, I must consider if it is better for my site to be on page 93 for a heavily searched term, or on page one for a more specific and focused market.  Personally, I would rather be found by fewer, than missed by the masses.

How do I use this information?  First, do some homework on Google Adwords using your current keywords.  Second, find the recommended long tail keywords that you could legitimately use on your website.  Third, start a methodical campaign to upgrade to long tail keywords.

See you on page 1.

James Oates III is a former Captain in the United States Marine Corps, an entrepreneur, a Harley rider, and investor, who has a passion for helping people get out of debt. Learn more about James at and Save Time; Save Money!

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