Tips on Developing a Solid Link Building Strategy

Some data we’ve discovered after viewing the Google Patent has give us insight into the way Google feels about links and link campaigns. One of the biggest factors Google uses in judging links to your site is based on historical data. They weight links by factoring in several different pieces of data.

a. The length of time the link has been in place

b. How many links you get over time

c. Links increasing or decreasing over time

d. Does the anchor text change or remain the same

e. How long has the domain been registered

f. The length of the domain registration

The importance of keeping your links in place carries a lot of weight. Once you have a link in place do whatever you can to keep it there.

The amount of links your site receives over time is important. Most importantly, you don’t want to build up a bunch of links very quickly and then stop or slow way down. Try to keep the amount of links coming in to your sites increasing or consistent. Google sees decreases in links over time as your site loosing importance and relevance in its niche.

Viewing Google’s patent request shows that they put weight into how long your domain has been registered. The reasoning behind this is not clear but we have determined they are looking for sites that have been around for a while. The length of time you register your domain is important to Google. Our interpretation is to weed out spammy sites as most black hat site builders only register their domains for 1 year. They figure the domain will be de-indexed soon and don’t want to waste money on de-indexed domains. Also, most businesses register their domain for a period of 2 years or more.

Google’s Stance on Linking
Google has laid down the defining lines in the battle of link building and the value of link popularity. In summary, the old motto, an earned link is the best link, still outranks almost any form of link building imaginable.

Essentially, if a link is earned due to quality, ideas, originality, or via establishing a site, persona, or business as a resource; chances are, that link is going to be of high value in the Google ranking algorithm:

Discounting non-earned links by search engines opened a new and wide field of tactics to build link-based popularity:

* Classically this involves optimizing your content so that theme-related or trusted websites link to you by choice.

* A more recent method is link baiting, which typically takes advantage of Web 2.0 social content websites. Think,, and

Our advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural back links benefits both the users and drives more qualified traffic to your site. []Pat Lovell is an []SEO Expert and has been working in the web development & SEO field for 10 years. Pat also speaks at seminars around the US and UK on SEO and building profitable websites.

For more information visit Pat’s site: []Dominating Google

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