Top 5 SEO Terms Any Beginner Should Be Familiar With

SEO stands for “Search Engine Optimization” and is generally used to refer to the industry or process of optimizing websites to be well interpreted by the search engines. A SEO is a SEO expert or anyone practicing search engine optimization. But those were the basics.

Years ago, SEO was used to make sure the site ranks well in the search engines by placing the keywords in strategic locations on the page, and it was natural to understand SEO as ‘optimizing for the search engines’.A lot of years have gone by and the search engines became more sophisticated, the people began to realize that search engine traffic alone is not equal to online business success and SEOs started paying attention to other things, influencing online people behavior.

A Wholistic Approach To Website promotion

The art of search engine optimization, in essence, has grown to become a more holistic approach to optimizing and promoting websites, taking into account not only website crawlability and search engine rankings and traffic, but also conversion rates, social marketing and customer retention rate.

Get More Targeted Search Engine Traffic

One unique thing about the approach of SEO is that every aspect of it aids the old art of website optimization. If you research your customers, you learn the words they use, when referring to your product, and you use the words on your site. Thus, you get more targeted search engine traffic.

By knowing how people view websites and what motivates them to buy, you will be able to reconfigure your pages and remove the useless clutter, thus increasing your sales from the same amount of visitors. In the end, you will not only be serving a larger amount of people, but they will be able to make quicker decisions, enjoy buying online and being your customers. Happy customers are more likely to become your loyal clients and could also refer others to your online business.

Top Five SEO Terms A Beginner Should Take Note

- Keywords and keyphrases. Keywords and keyphrases are the words you want your Web site to rank well for in a search engine results page, which are also called SERPs. Depending on your audience, yours can be one word, a combination of words, or an entire phrase. To reduce word-bloat, let’s use the term keywords to encompass the two types.

- PageRank.

A PageRank is a measurement that the those obsessed with Google use to test their rankings in Google. SEO and search engine marketing (SEM) professionals also use the term to describe your ranking in the SERPs and the ranking algorithm points given to your site by Google. PageRank is an important part of your SEO success.

- Spamming.

Spamming is a method of SEO that attempts to trick a spider and dupe loopholes in the ranking algorithm to influence rankings for targeted keywords. Spamming can take many forms, but the most simple definition for spam is any technique a Web site uses to misrepresent itself and influence ranking. The two methods of SEO are based on whether you want to spam or not.

- Black hat SEO.

Spamming the search engines. Black hat SEO is lying, cheating, and stealing your way to the top of the SERPs.

- White hat SEO.

Optimizing your site so it serves the user, as well as attracts spiders. In white hat SEO, anything that leads to a good user experience is considered also good for SEO.

7 SEO – http://7seo.com
Vanessa A. Doctor from Jump2Top – SEO Company

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