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Getting high rankings for competitive keywords on Google Search Results is one of the main objectives of most online business when they start doing Search Engine Optimization on their websites.

This is for the fact that Google is the most used search engine by internet users when they search for information, want to avail online services or buy online products. Basically, if a site appears on top rankings in Google SERP, this will make it more visible and accessible to its targeted visitors or customers. However, if its keywords have dropped their rankings, this will lessen its organic traffic from search results which may also lead to decreasing its online sales. So if your website is experiencing any keywords dropped and wondering to know why this happened, listed below are some of its top reasons:

1. Google might penalize or ban your website

One of the main reasons of keywords dropping is that the site might be penalized or banned by Google. To find out this, you need to search your website on Google by just typing your actual domain name in the search box. If it displays your website on the results, then it’s not banned.

To know whether your site has been penalized or not, you need to evaluate its on-page optimization. Google doesn’t like sites that implement keyword stuffing, cloaking, doorway page and other form of black hat techniques so better clean up your site and request for reconsideration.

2. Google has changed its Algorithm

When Google is updating its algorithm, sites may experience some drastic changes on their keyword rankings. It might be increased or dropped. To verify this, you have to check some Webmaster forums and see if other webmasters are also experiencing some keywords dropped. If yes, the best thing to do is do nothing and just wait until Google is finished on its updating. Changing quickly on the site might be the worst thing you can do if you are unsure of what exactly the issue is.

3. Site’s Competitors are Doing Better on Link Building

If your website is experiencing some keywords dropped, then your online direct competitors might doing better on building more quality links. Google places more weight on fresh links as well as on those relevant links. So to make your site be more competitive and get better ranking over its competitors , it’s necessary to continuously build for more quality backlinks.

4. Recent Change on Site’s On-Page Factors

If a website has recently made some changes on its on-page factors specifically with its title tags, content or internal-linking structure, this may also affect its keyword rankings in Google SERP. Like for example, you have changed the title tags of your site’s page with different keywords, the rankings of those keywords for that particular page might be dropped and will only bring back or increase its rankings after the page is indexed again by Google.

About the Author

The author writes articles, tips and advice for WickedInnovations offer web design and affordable search engine optimization services.

LANDING PAGE OPTIMIZATION may seem daunting, but it doesn’t have to be. There are many different ways to optimize your landing page. I will share with you 3 of the fastest ways to optimize your landing pages for the most profit in the shortest amount of time.

Fast way 1 – Design

Design is the first most critical element to landing page optimization. A recent Harvard study showed that the main reason people buy from a website is because of on how the site “looks.” The fastest way to optimize your webpage, squeeze page or landing page is through updated design.

In regards to how your website looks ask yourself these questions:
What is the intent of your page? Does your design match that? Are your colors appropriate for your niche market? Is your banner too big and distracting? Is your opt-in box high enough? Is your call to action clear? Does your site look un-trustable and outdated? These are all things you need to consider when optimizing your landing page design.

Fast way 2 – Copy

Next to design, copy is the single most critical element in landing page optimization. Unless you have a hankering for sales writing I would recommend two things: 1. hiring a writer or 2. Borrowing information and tweaking accordingly. Most great salespages, landing pages and squeeze pages are regurgitated copy. So take pieces of what you like from others work (I don’t mean copy) and it apply it to your own page. The best thing you can do is look at competitive offers and see what they’re doing. This is far less time consuming than anything else you can do. Don’t reinvent the wheel, use what works.

Fast way 3 – Test & Tweak

LANDING PAGE OPTIMIZATION can only be quantified by testing and tweaking. Use Google website Optimizer for free, set up some different variations of a page and test and tweak until the cows come home. You will quickly learn what your market wants and what it doesn’t want by testing and tweaking.

Testing is really the only way to tweak and optimize your landing pages.

Here are a few different things you can test and tweak:

Headlines, Body text, Price, Color Schemes, Banner or no Banner, Opt in Box Position, Subhead line, Tagline.

This is just the tip of the iceberg but, if you want more in depth info about landing page optimization or if you want a free landing page analysis contact me below.

About the Author

Ashley Ryan is a web design, internet marketing and conversion expert. You can find more of her great content by clicking here